ARTICLE

KNOW YOUR WORTH

As a freelancer, we often find it hard to price ourself right. How much is it normal to get paid, are Im to cheep, Im I too expensive, would they think Im not serious with the price I’m offering. There is a lot of question that goes around the head in the beginning, but also after doing it for a while. Maybe you have been freelancing for some years and both you and your clients know your regular price – and it feels like you can’t ask for more even though you product or service is now worth more?

The thing is that most of the clients wants to know what we take per hour, because it is an easy opening for them to ask and they probably see you as one of their own employees which they are paying per hour. Sadly a lot of us is also answering with a price per hour, but it is of course optional and you will do what feels right for you. By giving you client a price per hour, it could be difficult for you to price yourself higher when you are evolving and getting more experienced.

Your service or product is what is important here. If you are a fast worker you should get paid less than if you were a slow worker? You are most likely to deliver the same product or service in the end, but get paid very differently. It is so important to think about the product or service you are delivering in the end. This is what the client is paying for and the result you are delivering. If a client pays you per hour, they would probably like you to work really fast to pay less, and if you really are a fast worker, and you can deliver fast, you have a huge potential of earning a lot more money by pricing project based. If you are more of a slow worker, you client would probably hesitate more about starting to work with you. You will most likely have to define more in depth what takes time. If you here would have said «this is what I take for this kind of project» the questions would probably be less. They know the price, and that’s it.

You should not give any price to your clients until you know how big the project is and how much time it will take you. You need to price the value of what you are delivering to the client, and add all other cost of your business. Maybe you have subscription of programming you use, rent of an office or other devices that are being used to deliver the project? You must definitely merge that into your price to proceed with a healthy business.

After setting a fair price for your project that you are happy with, and a client reject you because they think you are too expensive – this is not the client you want to work with. Know your worth.